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A well produced corporate video can do in 90 seconds what a brochure, a website, and a sales pitch struggle to do in 10 minutes it can make a viewer feel something. Whether it is confidence in your professionalism, excitement about your product, or trust in your team, video builds emotional connection faster than any other medium. This guide tells you everything you need to know to commission a corporate video in Sri Lanka.
What Is a Corporate Video And What Can It Do for Your Business?
A corporate video is a professionally produced video created for business purposes as opposed to social media entertainment content or personal use. Corporate videos serve a wide range of objectives: introducing your company to new clients, demonstrating your products or services, communicating your brand values, or presenting to investors or partners.
Used effectively on your website, in your email proposals, at client presentations, and on your social media, a corporate video is one of the most versatile and high impact marketing assets a business can invest in.
6 Types of Corporate Video and When to Use Each
- Company profile film: An overview of who you are, what you do, and what makes you different ideal for the homepage and About page of your website
- Service or product explainer: A clear, concise explanation of what a specific service or product does and the problem it solves
- Testimonial video: A real client speaking about their experience working with you the most persuasive form of social proof
- Team introduction video: Putting faces to names and building personal connection important for businesses where relationships are central
- Event highlight reel: Capturing the energy and professionalism of a conference, product launch, or corporate event
- Training or onboarding video: Internal video that educates new staff or clients about processes, products, or systems
The Corporate Video Production Process From Brief to Delivery
Stage 1 : Pre production: This is where the most important work happens. Scriptwriting, concept development, storyboarding, location scouting, and scheduling. Investing time in pre production prevents costly mistakes during filming.
Stage 2 : Production: The actual filming. This includes camera setup, lighting, directing on screen talent, and capturing all required footage and audio.
Stage 3 : Pos production: Editing, colour grading, motion graphics, music, sound design, captions, and quality review. This stage typically takes the longest and has the most impact on the final quality.
Stage 4 : Delivery: Final files in all required formats MP4 for web and social, ProRes or high resolution for broadcast if required along with any subtitle files.
How Much Does Corporate Video Production Cost in Sri Lanka?
Corporate video production costs in Sri Lanka vary significantly based on production complexity, length, and the number of locations and on screen talent required. As a general guide:
- Simple talking-head or testimonial video: LKR 35,000–65,000
- Company profile or brand story film (1–3 minutes): LKR 85,000–150,000
- Multi location production with script, filming, and full post-production: LKR 150,000–350,000+
How to Write a Corporate Video Brief What to Include
A strong video brief should cover: the objective of the video (what do you want viewers to feel or do after watching?), the target audience, the key messages that must be communicated, the tone and style (formal, conversational, energetic), any brand guidelines to follow, the intended use and platforms, the required length, and the deadline for delivery.
What Questions to Ask a Video Production Company Before Hiring
- Can I see examples of corporate videos you have produced at a similar scale to my project?
- Do you handle scripting and storyboarding, or is that my responsibility?
- What equipment do you use and what is the highest resolution you can deliver?
- How many rounds of editing revisions are included in your quoted price?
- Who owns the raw footage after the project can I use it for future edits?
How to Use Your Corporate Video Once It’s Delivered
Too many businesses invest in a corporate video and then only use it in one place. A well produced video is a versatile asset: embed it on your homepage, include it in email proposals to new clients, share it on LinkedIn and Facebook, use it in paid advertising, show it at events and presentations, and include it in your pitch deck.
“A corporate video is not a marketing expense it is a sales asset that works for your business every time someone watches it.”
