Launching a New Product Line on Social Media for an Established Food Brand
About the Client
The Key Challenge
The company needed to build social media awareness for an entirely new product category within a tight 6 week pre-launch window, with no existing audience or content built around the new range.
- Zero existing social media following or content specifically for the new product line
- Tight 6 week timeline to build awareness ahead of national retail launch
- New product category required educating consumers on a use case unfamiliar to the local market
- Limited internal marketing resources to manage a full campaign independently
Our Solution
Pixel Quest designed and executed a complete pre-launch and launch social media campaign, combining educational content, influencer partnerships, and a coordinated paid media push timed to the retail launch date.
Pre-Launch Teaser Campaign
A 3-week content series building anticipation and educating the audience on the ready to eat meal concept, using short-form video to demonstrate convenience and quality.
Micro Influencer Partnership Coordination
Outreach and coordination with 8 local micro influencers across food and lifestyle niches to generate authentic launch day content and broaden organic reach.
Coordinated Paid Launch Push
A multi platform paid advertising campaign timed precisely to the national retail launch date, driving immediate awareness and trial across the target urban professional demographic.
Result
The coordinated campaign successfully built market awareness ahead of launch and drove strong initial retail performance for the new product line.
Testimonial
