Organic Traffic Growth for a Home Renovation Company
About the Client
The Key Challenge
The company was entirely dependent on referral business and paid advertising, missing the substantial pool of customers actively searching Google for renovation services in their service area.
- Website ranked on page 4 of Google for core local search terms in their category
- No keyword strategy or content plan in place, the website had never been optimised for search
- Google Business Profile existed but was incomplete and had only 3 reviews
- Slow website speed and missing technical SEO fundamentals further limiting ranking potential
Our Solution
Pixel Quest delivered a comprehensive SEO programme combining technical fixes, on page optimisation, local SEO, and a sustained content strategy targeting the company’s highest value search terms.
Technical SEO Foundation
A full technical audit and remediation covering site speed, schema markup, XML sitemap, and Core Web Vitals establishing the technical foundation required for sustainable ranking growth.
Local SEO & Google Business Optimisation
Complete optimisation of the Google Business Profile, a structured review generation campaign, and local citation building targeting the company’s specific service areas.
Ongoing Content & Keyword Strategy
A monthly content programme producing SEO optimised blog posts and service pages targeting specific high intent renovation search terms across the relevant districts.
Result
Following 6 months of consistent SEO activity, the company achieved a fundamental shift in their organic search visibility and lead generation mix.
Testimonial
