Turning On the Lights, Implementing Proper Analytics for a Multi Brand Retail Group
About the Client
The Key Challenge
The group was spending significantly on digital advertising across multiple platforms without reliable data to determine which channels and campaigns were actually generating profitable returns.
- Google Analytics installed inconsistently across the 6 brand websites, with several improperly configured
- No conversion tracking in place, making it impossible to attribute sales to specific marketing channels
- No unified reporting dashboard, requiring manual data compilation across 6 separate websites
- Marketing budget allocation decisions being made without reliable performance data
Our Solution
Pixel Quest implemented a complete, standardised Google Analytics 4 and Search Console setup across all 6 brand properties, with full e-commerce conversion tracking and a unified reporting structure.
Standardised GA4 Implementation
A consistent, properly configured GA4 property for each of the 6 brands, including full e-commerce tracking capturing revenue, product performance, and checkout funnel behaviour.
Cross-Channel Conversion Attribution
Conversion tracking configured across Google Ads, Meta Ads, and organic channels, allowing the group to accurately attribute sales revenue to the specific marketing activity that generated it.
Unified Reporting Dashboard
A custom GA4 dashboard consolidating performance data across all 6 brands into a single view, eliminating the previous manual data compilation process entirely.
Result
The analytics implementation gave the retail group, for the first time, a clear and accurate picture of marketing performance across their entire portfolio.
Testimonial
